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Sponsorships and donations

At Servus, we believe our branches are in the best position to decide how to support their local communities. Therefore, 60% of our $2 million community investment budget is distributed among our branches to support community initiatives across Alberta. That’s the best part – local decision making.

Noble Purpose

Servus's noble purpose is 'reimagining financial fitness.' It helps us create resilient communities by focusing on what is best for our members and the communities where they live. It is woven into every decision we make, especially when considering sponsorship requests. But what does that mean?

New Community Investment Focus

Servus has changed its Community Investment program to better align with the noble purpose. We look for partnerships that bring people together, support communities and save people money, especially our members! Community Investment partnerships that help shape member financial fitness fall into these areas:

  1. Community Access – Servus partners with local non-profit organizations to offer free or reduced admission fees for people to enjoy community and cultural activities or attractions.
  2. Financial Literacy – Servus staff are dedicated to helping people improve their financial fitness through financial literacy.

Also, it helps to be a member! We support our charitable and not-for-profit members when possible. To learn more about what financial services we can offer your not-for-profit, check out our Community Plan.


Your program or event may be eligible for Community Investment funding if it meets the following criteria:

  • Takes place in one or more communities served by Servus
  • Organized by members of that community
  • Supported by individuals and businesses in that community
  • Aligns with our noble purpose: 'reimagining financial fitness'

Eligibility does not guarantee support. It's only the first step in determining the value and opportunity of a program or event.

The following are NOT eligible for Community Investment funding:

  • For-profit organizations
  • Advocacy or lobbying organizations
  • Political organizations or campaigns
  • Contingency funds or deficit campaigns
  • Advertising
  • Organizations that discriminate on the basis of race, gender, religion or lifestyle
  • Support for individuals
  • Support for elite sports teams
  • Individuals or groups fundraising for a third party
  • Events and programs occurring outside of Alberta, even if Albertans are involved in organizing and participating
  • Unregistered organizations or businesses

Application process

Due to the high volume of requests we receive, we can only accept online applications.

The application process is easy. If your request helps shape member financial fitness and meets our eligibility criteria, simply complete the online form and submit.

Please note that it can take up to 6 weeks for us to process your request. Once your application is reviewed, we will let you know via email if it is accepted for funding.

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