If you think a brand is a logo or slogan, you’re right. But don’t stop there. It’s so much more. A brand is what an organization, product or service promises to deliver to members or customers.
At Servus Credit Union, we're all about member financial fitness. That means we make our members the focus of everything we do.
This is what sets us apart from banks. When we think about banks, we think about squares. Banks are safe and solid but also stiff and inflexible—good places to keep your money but not necessarily places looking out for your best interests.
At Servus, you get honest advice that’s best for you, a say in how our business operates and even a share of our profits. So if banks are squares, Servus is a circle.
We’ve built our brand on three “pillars” that bring the power of member banking to life. Check out these brand pillars below.